Jeanne Rossomme is the founder of RoadMap Marketing, and has worked with fast growing tech firms, solid mid-sized companies and mission-driven organizations. Her services help clients clearly define goals, focus on strategy, and then develop a roadmap to drive results.
Jeanne believes in a data-driven approach to decision making. She has conducted numerous qualitative and quantitative research projects, KPI’s and OKR’s, infographics, client surveys and client advisory boards.
Prior to founding RoadMap Marketing, Jeanne held a variety of key marketing positions at DuPont and General Electric.
Jeanne holds an MBA from the Wharton School at the University of Pennsylvania and a Bachelor of Science in Mathematics from the University of Texas at Austin.
She has published articles on marketing strategy and research in the California Management Review as well as academic marketing journals and textbooks. In 2012 she published “The Secret of Getting Better Customers”